In a hyper-digital world, savvy brands are finding success tapping into and nurturing online communities. On this episode, Shannae Ingleton Smith joins REAL TIME to help REALTORS® find and build a niche of their own, true to their personal and professional brand.

Shannae, President, CEO, and Co-Founder of Kensington Grey, a boutique influencer agency rooted in diversity, is an expert in content creation and brand storytelling. In addition to “finding your people” and building a niche, she also talks about how to portray your authenticity online, make the most of each platform, and strike a balance between creating your own content and having others, like influencers or clients, champion your brand for you.

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